Quick and Easy Buying Guide
Carat weight: 1 carat = 200 milligrams = 6.5 mm diameter. Doubling weight doesn't double diameter.
Diamond clarity: FL/IF/VVS/VS = super expensive, near perfect. SI = best value if you can check a photo for obvious inclusions (defects).
Color: D-G = colorless, expensive, only if you have money to burn. H-J = best value. Can go lower in gold metal settings than white metal.
Cut: Better cut ratings let more light into a diamond, making it sparkle more. Very important property, don't skimp here.
Set a budget and minimum cut (Premium). Go J color for gold and I/H for white metals. Go searching for SI1/SI2 clarity diamonds at James Allen. Pick a diamond with small/no inclusions. Choose a ring setting and buy it risk-free (60-day returns).
1791 Diamonds - Who Are They, What Do They Offer
After being bombarded with advertisements all over webpages and on YouTube videos for 1791 diamonds, I decided to investigate who these people were. They seem to be throwing a heck of a lot of money at advertising campaigns!
Sponsored Links
So, 1791 diamonds appears to focus on diamond engagement rings - their main website is almost entirely about engagement rings, mostly of the diamond variety, with other types of jewellery a distance second.
They are an Australian online diamond engagement ring company - they don't have any shopfronts although they do have a registered office and postal address (helps the legitimacy).
They don't provide any claims on their website about longevity, which usually means the company is fairly new. However, they do point out that the jewelers on their team collectively have over 35 years of experience, which is respectable.