Quick and Easy Buying Guide

Carat weight: 1 carat = 200 milligrams = 6.5 mm diameter. Doubling weight doesn't double diameter.

Diamond clarity: FL/IF/VVS/VS = super expensive, near perfect. SI = best value if you can check a photo for obvious inclusions (defects).


Color: D-G = colorless, expensive, only if you have money to burn. H-J = best value. Can go lower in gold metal settings than white metal.

Cut: Better cut ratings let more light into a diamond, making it sparkle more. Very important property, don't skimp here.

Set a budget and minimum cut (Premium). Go J color for gold and I/H for white metals. Go searching for SI1/SI2 clarity diamonds at James Allen. Pick a diamond with small/no inclusions. Choose a ring setting and buy it risk-free (60-day returns).

Helzberg Diamonds

Helzberg Diamonds is an almost century old diamond company. They have been in the news recently with a marketing campaign titled “I am loved.” The phrase originates from the original proposal by Barnett Helzberg in the 1960s to his partner.

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However the company was sold in the mid 90s to none other than the most famous of investors, Warren Buffet, and Berkshire Hathaway. He is almost always a pretty saavy investor, so that was a good omen for the company back then.

The company offers the normal range of jewellery – rings, necklaces, earrings, colored gems and a range of bridal jewellery and collections.