Quick and Easy Buying Guide

Carat weight: 1 carat = 200 milligrams = 6.5 mm diameter. Doubling weight doesn't double diameter.

Diamond clarity: FL/IF/VVS/VS = super expensive, near perfect. SI = best value if you can check a photo for obvious inclusions (defects).


Color: D-G = colorless, expensive, only if you have money to burn. H-J = best value. Can go lower in gold metal settings than white metal.

Cut: Better cut ratings let more light into a diamond, making it sparkle more. Very important property, don't skimp here.

Set a budget and minimum cut (Premium). Go J color for gold and I/H for white metals. Go searching for SI1/SI2 clarity diamonds at James Allen. Pick a diamond with small/no inclusions. Choose a ring setting and buy it risk-free (60-day returns).

Goodman Jewelers

Goodman Jewelers is another one of those companies which has been around about a century, in this particular case since 1907. They are a division of Sterling Jewelers Inc. and have stores scattered throughout Minnesota, including in the Mall of America, one of the largest stores in the entire United States. They have a free jewelry cleaning and inspection service and vouchers on their website for a discount of jewelry repairs. They specialize in Leo Diamonds, which are diamonds certified to be especially bright and high light performance scores.

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